01
Who we are and what these terms cover
These Terms of Service (“Terms”) are a binding agreement between you and Fliqmedia Tech Private Limited, a company incorporated in India (CIN U62090PB2024PTC061247), with its registered office at 15951-D, Street No. 9, Guru Gobind Singh Nagar, Bathinda, Punjab 151001, India (“Pipr”, “we”, “us”). Pipr was formerly offered under the name LinkFliQ.
They govern your use of the Pipr platform, dashboard, AI agent, APIs, integrations and websites at heypipr.com (together, the “Service”).
“You” or “Customer” means the business that creates a Pipr account, and the person accepting these Terms on its behalf. That person confirms they are at least 18 years old and have authority to bind the business. The Service is for business use only, not for personal or household use.
By creating an account, starting a trial, connecting an integration or paying for a plan, you accept these Terms and our Privacy Policy. If you do not agree, do not use the Service.
We may update these Terms. For material changes we will give at least 15 days’ notice by email or in the dashboard. Continuing to use the Service after the change takes effect means you accept it.
02
The Service, your account and integrations
What Pipr does. Pipr is an AI operating system for direct-to-consumer brands. Depending on your plan and settings, it can answer questions about your store and customers, sell and support customers in Instagram, Facebook, WhatsApp and website conversations, create and send campaigns, write and publish product listings, and analyse or adjust advertising.
Your account. Keep your login details confidential and give team members only the access they need. You are responsible for everything done through your account, including by team members you invite. Tell us at once at support@heypipr.com if you suspect unauthorised access.
Integrations. The Service works by connecting to third-party platforms you choose, such as Shopify, Meta (Instagram, Facebook, WhatsApp Business Platform and Meta Ads), Google and payment or shipping providers (“Third-Party Services”). When you connect one, you authorise Pipr to access and act on that account within the permissions you grant. You can disconnect at any time from the dashboard or the platform itself.
Third-Party Services are governed by their own terms, including the Meta Platform Terms, WhatsApp Business Terms, WhatsApp Business and Commerce Policies, and Shopify’s API and partner terms. You must comply with them. We are not responsible for their availability, pricing, policy changes or enforcement, including any restriction, ban or quality rating a platform applies to your account.
Bring your own AI keys. Enterprise customers may connect their own Anthropic, OpenAI or other model provider credentials. Usage billed by that provider is between you and the provider, under its terms.
Changes to the Service. We improve Pipr continuously and may add, change or remove features. If we remove a core paid feature you rely on, you may cancel and we will refund any prepaid fees for the unused period of that plan.
Beta features. Features marked beta, preview or early access are provided as is, may change or stop, and are excluded from any service commitments.
03
AI actions and outputs
Pipr uses large language models, including models from Anthropic and OpenAI, to generate replies, recommendations, analysis, campaigns, listings, images and other content (“Outputs”) and to take actions in your connected accounts.
You control what Pipr may do. Some actions run automatically once you enable them, for example replying to customer messages 24/7, sending order updates, or publishing listings. Others need your confirmation, for example sending a WhatsApp marketing campaign or changing ad budgets. Any action Pipr takes within the permissions and settings you have enabled is treated as an action you authorised.
Outputs can be wrong. AI can make mistakes, misread data or produce content that is inaccurate, incomplete or unsuitable. You are responsible for reviewing Outputs before relying on them and for the settings you choose. In particular:
- Pipr will only quote prices, stock, offers and policies from your connected data and instructions. Keep your catalogue, prices and policies accurate.
- Do not rely on Outputs as legal, tax, medical, financial or other professional advice.
- Revenue, attribution and performance figures are estimates based on available data and may differ from your platform or accounting records.
- Similar prompts from different customers may produce similar Outputs. We do not guarantee Outputs are unique.
Ownership of Outputs. As between you and Pipr, you own the Outputs generated for your account, subject to these Terms and the rights of third parties in your inputs. You are responsible for making sure your use of Outputs complies with law and does not infringe anyone’s rights.
Human handover. You can take over any conversation from Pipr at any time. You should keep a way for customers to reach a person when needed.
04
Trial, plans, credits and payment
Free trial. New accounts receive a one-time trial of 1,000 credits. No payment is needed to start. The trial ends when the credits are used up or when we end the trial programme, whichever comes first. One trial per business; creating extra accounts to get more trial credits is not allowed.
Credits. Pipr measures usage in credits. AI replies, questions, generated content and automated actions consume credits at the rates shown in the dashboard. Credits included with a plan are for that billing period only and do not roll over. Credits have no cash value and cannot be transferred.
Plans. The self-serve plan is currently US$25 per month and includes the credits shown on our pricing page. Enterprise plans are agreed in an order form, which takes priority over these Terms where they conflict.
Subscriptions renew automatically at the end of each billing period until you cancel. You authorise us and our payment partners to charge your payment method for each renewal and for any extra credits you buy. You can cancel at any time in the dashboard; cancellation stops the next renewal and you keep access until the end of the period you paid for.
No refunds. Payments are non-refundable once charged, including for partial months, unused credits, downgrades and unused wallet balance, except where the law requires a refund or where these Terms expressly say otherwise.
Messaging fees. Meta charges for WhatsApp Business messages according to its own pricing. Where Meta bills you directly, those charges are paid from your own Meta Business account. Where Pipr sends messages on your behalf, messaging fees are deducted from your Pipr wallet, which you top up in advance. Campaigns will not send without enough balance.
Taxes. Prices exclude taxes unless stated. You pay any applicable taxes, including Indian GST. Where the law requires us to collect tax, we will add it to your invoice.
Price changes. We may change prices with at least 30 days’ notice. The new price applies from your next billing period after the notice ends.
Unpaid amounts. If a payment fails, we may retry it and suspend automated features until it succeeds. Accounts unpaid for more than 30 days may be terminated under section 7.
05
Your responsibilities and acceptable use
Your customers’ data and consent. You are responsible for having a lawful basis and any required notices and consents for the personal data of your customers that you connect to Pipr or that Pipr processes for you. This includes shoppers who message you, log in with a phone OTP on your store, or receive your campaigns. Your own privacy policy must tell them you use AI tools and service providers such as Pipr.
Messaging rules. You must:
- send WhatsApp marketing messages only to people who have opted in to receive them from your brand, and honour opt-outs immediately;
- use only message templates approved by Meta and follow Meta’s rules on the 24-hour customer service window;
- follow India’s TRAI and DND rules, anti-spam laws such as the US TCPA and CAN-SPAM, and similar laws where your customers are;
- keep your Meta and WhatsApp accounts in good standing.
You must not use the Service to:
- sell products or services prohibited by law or by Meta’s Commerce Policy, including weapons, drugs, adult content, tobacco, alcohol where restricted, or counterfeit goods;
- make false, misleading or unsubstantiated claims, including medical or health claims, or impersonate any person or brand;
- send spam, harass people or collect data from people who have not interacted with your brand;
- process special categories of data (such as health, biometric or financial account data) through Pipr unless we have agreed to it in writing;
- interact with children under 18 in a way that breaks child-protection or data protection laws;
- reverse engineer, scrape, resell or build a competing product from the Service, or bypass usage limits or security;
- upload malware or interfere with the Service or other customers.
We may suspend automated features or your account without notice if we reasonably believe your use breaks this section, puts other customers or platform access at risk, or is required by a platform or a legal authority. Where we can, we will tell you why and give you a chance to fix it.
06
Data, intellectual property and confidentiality
Your data. You own the data you and your connected accounts provide to Pipr, including store data, customer records, conversations and content (“Customer Data”). You give us a limited licence to host, process and use Customer Data only to provide, secure and support the Service for you, and as described in our Privacy Policy.
No training on your data. We do not use Customer Data to train AI models, and we use model providers under terms that do not allow them to train on it. We may use aggregated usage metrics that do not identify you or any individual (for example, how many credits a feature uses) to run and improve the Service.
Data roles. For personal data of your customers, you are the data fiduciary (or controller) and Pipr is your data processor. Our Data Processing Addendum forms part of these Terms and applies to that data. For your own account data, Pipr is the data fiduciary, as described in the Privacy Policy.
Security. We use reasonable technical and organisational measures to protect Customer Data, and will notify you without undue delay after becoming aware of a personal data breach affecting it.
Our IP. Pipr, its software, models, prompts, workflows, design, brand and documentation belong to us or our licensors. We give you a limited, non-exclusive, non-transferable right to use the Service during your subscription. If you send us feedback or ideas, we may use them without any obligation to you.
Your brand. You let us show your name and logo as a customer on our website and materials. You can opt out at any time by emailing us.
Confidentiality. Each party will keep the other’s non-public business information confidential and use it only for this agreement, except where disclosure is required by law.
07
Liability, termination and disputes
Disclaimer. The Service and Outputs are provided “as is” and “as available”. To the extent the law allows, we disclaim all implied warranties, including merchantability, fitness for a particular purpose and non-infringement. We do not promise that the Service will be uninterrupted or error-free, or that it will achieve any particular sales, revenue or search ranking.
Limitation of liability. To the extent the law allows:
- neither party is liable for indirect, incidental, special or consequential losses, or for lost profits, revenue, sales, goodwill or data, even if warned of them;
- our total liability arising out of or relating to the Service in any 12-month period is limited to the fees you paid us in the 12 months before the event giving rise to the claim.
These limits do not apply to your payment obligations, your indemnity below, or liability that cannot be limited by law.
Your indemnity. You will defend and compensate Pipr for claims, fines and losses arising from your Customer Data, your products, your messages and campaigns, your breach of section 5, or your violation of law or third-party rights.
Events outside our control. We are not responsible for delays or failures caused by events beyond our reasonable control, including outages, API changes, policy changes or access restrictions by Meta, Shopify, Google, model providers or hosting providers.
Termination. You can cancel at any time in the dashboard. We may suspend or terminate your account if you materially breach these Terms and do not fix it within 7 days of notice, immediately for serious breaches of section 5, or with 30 days’ notice for any other reason (in which case we refund prepaid fees for the unused period). On termination, your right to use the Service ends and automated actions stop. You can export your data for 30 days afterwards; after that we delete Customer Data as described in the Privacy Policy. Sections 3, 4 (amounts owed), 6 and 7 survive termination.
Governing law and disputes. These Terms are governed by the laws of India. The parties will first try to resolve any dispute in good faith within 30 days. If that fails, the dispute will be finally resolved by arbitration under the Arbitration and Conciliation Act, 1996, by a sole arbitrator appointed by mutual agreement. The seat and venue of arbitration is Bathinda, Punjab, and the language is English. Subject to this, the courts at Bathinda, Punjab have exclusive jurisdiction, including for interim relief.
General. These Terms, the Privacy Policy, the Data Processing Addendum and any order form are the entire agreement between us about the Service. You may not assign these Terms without our consent; we may assign them to an affiliate or in a merger or sale of our business. If a provision is unenforceable, the rest remains in effect. Not enforcing a right is not a waiver of it.
Contact
Fliqmedia Tech Private Limited
15951-D, Street No. 9, Guru Gobind Singh Nagar
Bathinda, Punjab 151001, India
- Support: support@heypipr.com
- Legal notices: legal@heypipr.com