Instagram, handled.Every DM, comment and scammer.
Indian shoppers ask on Instagram first. "Price?", "COD hai?", "size M available?" Pipr answers every DM and comment from your live Shopify store, sends the link, and hides the scam and abusive comments that sit under your posts and ads.
Used by teams at
Sells in the DMs. Guards the comments.
Buying questions get answers and links. Scam numbers and abuse get hidden before shoppers see them.
India is Instagram's biggest market. Your shoppers are already in your DMs.1
Across 168.8 million brand comments studied in 2025.2
What Indian brands deal withon Instagram every day.
We see the same six problems on almost every Indian brand page that comes to Pipr. Here's each one, and what Pipr does about it.
Fake offers and fake numbers under your posts.
"70% off, WhatsApp this number." Fake giveaway accounts. Fake customer care numbers. Scammers comment on your posts and ads with your name, shoppers pay them, and then blame you.
Spam and bots are 41.8% of the comments brands hide, and about 1 in 10 of those is a fraud attempt.2
Trolls and abuse under your best-performing ads.
The more an ad spends, the more abuse it collects. A thread of slurs under your ad tells every new shopper to scroll past.
Paid posts get nearly twice the toxic comments of organic posts, and spam on paid posts cuts conversion by 14.7%.2
"Price?" comments nobody answers.
Every "price?", "details" and "link?" is a buyer with their hand up. Most sit for hours, and the shopper moves on to the next reel.
Brands replied to just 3.5% of the comments they received.2
DMs at 11 pm, when your team is offline.
Indian shoppers scroll late. The question comes in at night, the answer goes out the next morning, and the sale is already gone.
Two-thirds of comments arrive outside 9-to-5 hours.2
"Size M hai? Kab tak aayega?"
Your shoppers don't write like an FAQ page. They mix Hindi and English, send voice-note style typing and skip punctuation.
Asked, liked, never bought.
Hundreds of people ask about a product and never check out. Nobody follows up, because nobody knows who they were.
Every kind of commentand DM, handled.
Fake numbers, fake offers and abuse, gone.
Public reply, then details in DM.
Replies the way your shoppers write.
Nights, weekends and sale days.
Example conversations
Your page,clean and selling.
A scam comment under your ad costs you twice: the shopper who gets cheated and the shopper who reads the thread and leaves. Pipr keeps your comments clean, answers every buyer in public and in DM, and turns what they ask into campaigns and store changes.
See AI sales agent- Scam, spam and abusive comments hidden or deleted, 24/7
- Every "price?" comment answered, with the link in DM
- DMs and story replies answered from live Shopify stock
- English, Hindi and Hinglish
- Full chats handed to your team when they need a human
Live in an afternoon.Working every night after.
Connect Instagram.
Link your Instagram account and Shopify store in a few clicks.
Pipr gets to work.
It answers DMs and comments, and hides scam and abusive comments as they land.
You stay in charge.
See every hidden comment and every chat in one inbox. Step in any time.
Your store.Your rules.
Pipr does the work. You decide what reaches customers and what spends money.
Your yes comes first
Campaigns, offers and store changes wait for your approval.
Your data stays yours
Pipr never uses your store or customer data to train AI models.
Your team stays in the loop
Every chat Pipr can't handle lands in your inbox with full history.
Read the guide.
How to sell on Instagram DMs: a playbook for D2C brands
Your best customers already message you on Instagram. Most brands answer late, answer vaguely, or never send a link. Here's how to turn those DMs into orders.
Read the guide →Instagram · 7 minutes readInstagram DM automation for Shopify: how to auto-reply to DMs and comments
Instagram auto-replies can answer every DM and comment in seconds, or quietly annoy your best customers. Here's how to set them up for a Shopify store, inside Meta's rules.
Read the guide →Questions
Does Pipr hide or delete comments on Instagram?
Yes. Pipr spots scam comments, fake customer care numbers, fake offers, spam and abusive comments on your posts and ads, and hides or deletes them based on the rules you set. Genuine complaints stay visible and get answered.
How does Pipr tell a scam comment from a real customer?
It looks at what the comment asks people to do, like messaging an unknown number or paying outside your store, and at signs like lookalike handles and repeated copy-paste comments. A shopper asking a question, even an angry one, is treated as a customer.
Will Pipr hide negative reviews?
No. Honest complaints stay up and get a reply, because hiding them hurts trust. Pipr hides scams, spam and abuse, not criticism.
Does it reply in Hinglish?
Yes. Pipr replies in the language the shopper writes in, including Hindi and Hinglish.
Does Pipr reply to comments on ads too?
Yes. Pipr answers comments on posts, reels and ads, and sends product details by DM so the shopper can buy in a tap.
How much does it cost?
Pipr is free to start with 200 credits. Pipr AI is $35 a month with 10,000 credits.
More from Pipr.
One AI teammate for your DMs, your carts, your campaigns and your store.