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Notes on selling in DMs
Playbooks for D2C brands on WhatsApp, Instagram and Shopify, from the team building Pipr.
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The best AI sales agents for Shopify in 2026
An AI sales agent answers shoppers, recommends products and closes the sale for you. Here are seven built for Shopify, where each one works and what it costs.
The Black Friday DM playbook for Shopify brands
Instagram DM automation for Shopify: how to auto-reply to DMs and comments
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Every playbook, sorted
The best AI sales agents for Shopify in 2026
An AI sales agent answers shoppers, recommends products and closes the sale for you. Here are seven built for Shopify, where each one works and what it costs.
The Black Friday DM playbook for Shopify brands
Black Friday traffic doesn't only hit your checkout. It hits your DMs, all at once, with the same twenty questions. Here's how to be ready before November 27.
Instagram DM automation for Shopify: how to auto-reply to DMs and comments
Instagram auto-replies can answer every DM and comment in seconds, or quietly annoy your best customers. Here's how to set them up for a Shopify store, inside Meta's rules.
Shopify customer support automation: what to automate first
Most Shopify support is the same ten questions, asked a thousand times. Here's which ones to automate first, which ones never to automate, and how to tell if it's working.
WhatsApp Business API pricing in 2026: what changed on October 1
Replies inside the 24-hour chat window used to be free. Since October 1, 2026, most of them aren't. Here is what changed, what still costs nothing, and how to keep your bill flat.
How to sell on Instagram DMs: a playbook for D2C brands
Your best customers already message you on Instagram. Most brands answer late, answer vaguely, or never send a link. Here's how to turn those DMs into orders.
How to recover abandoned carts on WhatsApp: a Shopify guide
Seven in ten carts never reach checkout. Email reminders get buried. Here is how to bring shoppers back on WhatsApp, with timing, templates and the follow-up most brands skip.
WhatsApp order confirmation and shipping message templates
Nine ready-to-use WhatsApp templates for every step after checkout, written so Meta approves them as utility, not marketing. Plus the mistakes that get them recategorized.
How to cut "where is my order?" tickets (WISMO) for good
"Where is my order?" is the most repeated question in ecommerce support. It's also the easiest to make disappear. Six fixes, in the order we'd do them.
ManyChat alternatives for Shopify brands in 2026
ManyChat is great at comment-to-DM flows. If you need DMs that sell from your live store, answer support or run WhatsApp, here are eight alternatives and who each one suits.
Click to WhatsApp ads: how to use the free 7-day window
Every shopper who taps a Click to WhatsApp ad can unlock up to 7 days of free messages, campaigns included. Most brands waste it. Here is how it works and how to sell inside it.
How to cut COD returns with WhatsApp confirmation
Most returned COD parcels were never really wanted. One WhatsApp message before dispatch catches them. Here is exactly how to set it up.
More posts on this topic soon.