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Notes on selling in DMs

Playbooks for D2C brands on WhatsApp, Instagram and Shopify, from the team building Pipr.

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Every playbook, sorted

Customer support6 minutes read

Shopify customer support automation: what to automate first

Most Shopify support is the same ten questions, asked a thousand times. Here's which ones to automate first, which ones never to automate, and how to tell if it's working.

Akshay KheveriaRead →
News5 minutes read

WhatsApp Business API pricing in 2026: what changed on October 1

Replies inside the 24-hour chat window used to be free. Since October 1, 2026, most of them aren't. Here is what changed, what still costs nothing, and how to keep your bill flat.

Akshay KheveriaRead →
Instagram5 minutes read

How to sell on Instagram DMs: a playbook for D2C brands

Your best customers already message you on Instagram. Most brands answer late, answer vaguely, or never send a link. Here's how to turn those DMs into orders.

Akshay KheveriaRead →
WhatsApp5 minutes read

How to recover abandoned carts on WhatsApp: a Shopify guide

Seven in ten carts never reach checkout. Email reminders get buried. Here is how to bring shoppers back on WhatsApp, with timing, templates and the follow-up most brands skip.

Akshay KheveriaRead →
WhatsApp4 minutes read

WhatsApp order confirmation and shipping message templates

Nine ready-to-use WhatsApp templates for every step after checkout, written so Meta approves them as utility, not marketing. Plus the mistakes that get them recategorized.

Akshay KheveriaRead →
Customer support4 minutes read

How to cut "where is my order?" tickets (WISMO) for good

"Where is my order?" is the most repeated question in ecommerce support. It's also the easiest to make disappear. Six fixes, in the order we'd do them.

Akshay KheveriaRead →
Comparisons5 minutes read

ManyChat alternatives for Shopify brands in 2026

ManyChat is great at comment-to-DM flows. If you need DMs that sell from your live store, answer support or run WhatsApp, here are eight alternatives and who each one suits.

Akshay KheveriaRead →
WhatsApp4 minutes read

Click to WhatsApp ads: how to use the free 7-day window

Every shopper who taps a Click to WhatsApp ad can unlock up to 7 days of free messages, campaigns included. Most brands waste it. Here is how it works and how to sell inside it.

Akshay KheveriaRead →
WhatsApp4 minutes read

How to cut COD returns with WhatsApp confirmation

Most returned COD parcels were never really wanted. One WhatsApp message before dispatch catches them. Here is exactly how to set it up.

Akshay KheveriaRead →